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Question: Discuss about the Presentation of the Problem. Answer: Presentation of the case (main actors, company and context) As per the given case, main actors include Joseph Ulan also simply referred to as Joe happens to be chief marketing officer of the telecom operating company Meridicom. Apart from Joe, the other important actors are CEO Gerald Segner, Adam Dupree responsible for landline and Emeline Richard accountable for Briadband as well as Frank Lopez for Mobile. There are essentially two different companies under consideration namely Meridicom and the TelZip. Meridicom is one of the biggest players in the telecommunication industry and is regarded as the industry price leader from the perspective of published rates. Analysis of the given case reveals that the Meridicom is one of the most well-known brands in the nation and even in Europe and their clientele are aware about the overall quality of the brand (Waddington 2014). Again, the other important company presented in the case is the TelZip that is a new player that happens to enter into the market. As such, TelZip is a small sized mobile network operator that intends to enter into new and emerging markets. Presentation of the problem or the dilemma TelZip is a small player in the telecommunication that intends to enter into novel markets. Themanagement of this company has decided to be deliver free broad-brand service to different business clients who were willing to leave the present provider and enter into a long-term agreement (Peng 2013). As the oldest as well as the major telecommunication players in the market, Meridicom can be considered to be very tough in the market that has the experience of gaining competitive edge among both new as well as old contender (Freedman 2015). However, for altering the game, the company Telzip is taking up a good deal to acquire superior rate of growth and superior rate of margin and bothering Meridicom. Therefore, themanagement of Meridicom is facing the dilemma whether to match the price of the competitor that is of TelZip. Presentation of different alternatives and the pros and cons for each alternative Themanagement of the corporation Meridicom might possibly consider different alternative plans for thriving the challenge posed by the TelZip. Essentially, the administration of the firm Meridicom might possibly take into consideration limiting the overall responses to different product region and is under attack (Waddington 2014). As an alternative, the management can introduce another battlefield that has a comparatively lower level of risk of cannibalization. Lets say, the managers of the leading company might consider fighting back and attacking mobile service providers where they have around 5% of market share (Peng 2013). In addition to this,management of the firm might also consider not only the level of prices but also the reactions of the price model. In this case, this kind of move might probably be regarded as the move that can satisfy the requirements of the customers without putting the firms profits at risk (Baker 2014). For instance, a telecom operator Swisscom switched their business model from the pay per minute to a model that is based on pay per call system of pricing. This is the way the management of the corporation might consider for defending its leading position in the market of Switzerland. In addition to this, the management of Meridicom might also possibly consider acquiring advantage of the overall breadth of the portfolio. Again, attractive bundles along with discount models can also be designed for attracting new clients and for retention of old clientele (Eden and Ackermann 2013). Apart from this, Meridicom might also consider developing modern as well as customer-centric corporations. Opinion on solving the problem Diverse experts have presented viewpoints for solving the identified problem of the case. The chief marketing officer Joe might consider designing campaigns aimed at spreading dread, doubt, and uncertainty regarding the offer of free broadband. This way can assist the business of Meridicom in getting to a position of getting a reliable partner (Madsen and Walker 2015). Besides this, management of Meridicom can consider driving the overall profitability of the business by associating with a technology partner that can assist them in becoming ready for the challenges posed by the TelZip. Experts are also of the view that Meridicom can avert the business challenges by bundling all the services of the company that include landline, mobile as well as broadband for diverse business clientele at a discounted rate. However, in order to get a special pricing scheme, all the partakers might consider signing a long term agreement. Nevertheless, there are several strategists who are of the view that management of Meridicom can consider a valid strategy of doing nothing. Furthermore, administration of Meridicom can take into consideration utilization of different approaches that include integration of product, proper invoicing, and single contact node and allied loyalty programs. Explanation of why the preferred solution is the best The preferred solution of considering alternative strategies other than matching prices of different small competitors is regarded as the best (Johnson et al. 2013). Tools for describing key strategic issues The administration can utilize effective strategic tools such as TQM tools, fishbone diagram in addition to consensus decision making for strategic issues orienting the pricing issue of the new entrants. The strategic tools can help in identification of different target audience, evaluation of the needs of the customers, analysis of the competition and brainstorming of diverse ideas (Grant 2016). Appropriateness as well as effectiveness of preferred solution The preferred solution of not matching with the price level of small competitors can be said to be appropriate as well as effective. This is because price wars can become economically devastating and at the same time can lead to situations that are psychologically debilitating (Waddington 2014). Thus, it can exert unexpected toll on a specific individual, a specific business concern, and profitability in industry. References Baker, M.J., 2014.Marketing strategy and management. Palgrave Macmillan. Eden, C. and Ackermann, F., 2013.Making strategy: The journey of strategic management. Sage. Freedman, L., 2015.Strategy: A history. Oxford University Press. Grant, R.M., 2016.Contemporary Strategy Analysis Text Only. John Wiley Sons. Johnson, G., Whittington, R., Scholes, K., Angwin, D. and Regnr, P., 2013.Exploring strategy text cases(Vol. 10). Pearson. Madsen, T.L. and Walker, G., 2015.Modern competitive strategy. McGraw Hill. Peng, M.W., 2013.Global strategy. Cengage learning. Waddington, C.H., 2014.The strategy of the genes(Vol. 20). Routledge.